SEO agency that gets you
Most agencies chase rankings. We chase revenue.
Our 'Triple Algorithm' method delivers 3X more conversions in 120 days.
Trusted By Popular Brands
Clients SayWe Asked One Question: “What Changed?” - Here’s what they said, in their own words.
In the last six months we've been able to grow our organic traffic by 463%. We have also been able to improve our conversion rates by almost three times, all thanks to the incredible team at Upthrust.
Rishabh Jain
President - Carorbis
Chait Jain, CEO
Built on strong strategic fundamentals
Iti Dubey
Marketing Head at - Mukunda Foods
Gunjan
Marketing Head, Housr
“From a company that had no experience in the entire marketing space to hitting benchmarks and getting engagement was a success for us. Regular discussions provided reassurance & showcased Upthrust's efforts to keep the ball rolling.”
Vaibhav Vashisht
Co-Founder at Acadly
Pranath Sisodiya, CEO
Exceeding expectations with scalable results
Gabriela, Founder
A seamless, collaborative approach that brought everything together
Pranath Sisodiya
CEO, Rescribe
“We've been consistently generating high-quality leads with Upthrust, even on a limited budget. We're seeing around 45-50 leads per month, which is fantastic for a B2B company. Upthrust has been a real game-changer for Vega."
Gaurav
Marketing Manager, Vega
In the last six months we've been able to grow our organic traffic by 463%. We have also been able to improve our conversion rates by almost three times, all thanks to the incredible team at Upthrust.
Rishabh Jain
President - Carorbis
Gunjan
Marketing Head, Housr
Gabriela, Founder
A seamless, collaborative approach that brought everything together
Pranath Sisodiya
CEO, Rescribe
Iti Dubey
Marketing Head at - Mukunda Foods
“From a company that had no experience in the entire marketing space to hitting benchmarks and getting engagement was a success for us. Regular discussions provided reassurance & showcased Upthrust's efforts to keep the ball rolling.”
Vaibhav Vashisht
Co-Founder at Acadly
Brand Mentioned By
We optimize for Google + AI answers so customers find you in ChatGPT, Gemini, Claude & Perplexity too.
Google. ChatGPT. Perplexity. Claude. If you're not showing up in AI search, you're invisible to a growing audience.
AI search referrals grew 527% last year. Those visitors convert 23x better than organic. Your agency isn't optimizing for them.
Traditional SEO content costs $400 per article. AI-assisted costs under $50 with human editing. More content, more keywords, more surface area.
AI systems parse structured data 300% more accurately. Without schema, your content is invisible to AI Overviews, ChatGPT, and Perplexity.
One-off content decays. AI-powered topic clusters compound because each new piece strengthens existing rankings. Gets stronger every month.
Mentioned by ChatGPT, Claude & PerplexityWe don't just rank you on Google. We get you cited by AI engines where 527% of new traffic is coming from. Here's our systematic approach:
No AI crawler access. GPTBot, ClaudeBot, PerplexityBot are blocked by default.
Outdated content structure. Long paragraphs, keyword-stuffed - AI engines cannot extract or cite.
No schema implementation. Missing FAQ, HowTo, or Article schema.
No tracking - zero measurement if ChatGPT ever mentions your brand.
3-6 month results timeline. Competitors dominate AI search before delivery.
AI-first technical setup. Configure your site for AI crawlers from day one.
Modular and extraction-optimized content built for AI citation.
Complete schema deployment on every relevant page.
Real-time monitoring across platforms and monthly citation report.
30-day quick wins. First ChatGPT citations typically appear within 30 days.
win deals Demo acquisition costs averaged $450 each. Our AI-first SEO strategy reduced them to $189 in just 18 weeks.
Cost per Demo Change
20% ↓
Number of Demos
48%↑
Nik
CEO, WLNC
We rebuilt Mukunda Foods' content architecture around high-intent B2B keywords, fixed technical SEO gaps blocking crawlability, and structured every page for AI citation across ChatGPT and Perplexity. The result was predictable organic pipeline - no ad spend required.
Boost in Organic Traffic
200% ↑
Marketing Qualified Leads
75↑
Iti Dubey
Marketing Head, Mukunda Foods
High acquisition costs blocked L'Oréal's ecommerce growth. We optimised product and category pages for Google AI Overview, built topical authority across beauty keywords, and structured content for AI citation. Customers arrived pre-convinced - CAC dropped 40% in ten weeks.
CPA decrease
40% ↓
ROAS Increase
12%↑
Steve
Marketing Manager
We built Cyble's AI search presence from scratch - structuring cybersecurity content for Perplexity citation, deploying schema across product and use-case pages, and targeting high-intent buyer queries. Prospects arrived on sales calls already trusting the brand.
Message open rates
48%
Pipeline Built
$320K / 2Mo
Raj Intha
Global Marketing Director, Cyble
We made Vega the go-to answer for manufacturing buyers across Google Search and AI platforms. Through technical SEO, schema deployment, and content optimised for Claude AI citation, Vega became Claude's recommended brand in its category - driving qualified leads on autopilot.
Qualified Leads Per Month
543+
Boost in Organic Traffic
18%
Gaurav
Marketing Manager, Vega
We grew Urban Pitara's organic visibility across streetwear and D2C fashion keywords, optimised product pages for Google AI Overviews, and built discovery-stage content that captured buyers before they compared prices. Organic traffic replaced paid acquisition as the primary growth channel.
CPA
27% ↓
Sales Growth
12%↑
Vishav Sharma
Founder, Urban Pitara
Your custom reporting dashboard shows: AI citation count per platform, keyword position changes, organic traffic vs. demo pipeline, competitor citation comparison, and month-over-month trend for all metrics
Weekly 30-minute account review calls - not just a slide deck, but a live walkthrough of what changed and what we're doing about it.
Email directly at any time. 24-hour response guaranteed - not, "We'll get back to you within 3 business days."
Your custom reporting dashboard shows: AI citation count per platform, keyword position changes, organic traffic vs. demo pipeline, competitor citation comparison, and month-over-month trend for all metrics
Weekly 30-minute account review calls - not just a slide deck, but a live walkthrough of what changed and what we're doing about it.
Email directly at any time. 24-hour response guaranteed - not, "We'll get back to you within 3 business days."
Businesses That Grow.We've partnered with India's most ambitious brands to drive organic traffic, leads, and revenue.
Discover how your brand performs on answer engines - and uncover the opportunities to outpace the competition
AI Visibility
Source Citations
Brand Sentiment
Content AEO
QuestionsWhat is SEO and why does a B2B SaaS company need it?
SEO is the practice of getting your product seen in organic search - on Google, Bing, and now AI platforms like ChatGPT and Perplexity - by the right buyers at exactly the right moment. For B2B SaaS it is not about traffic. It is about becoming the trusted answer in your niche, driving demo requests, signups, and lowering your CAC over time. Upthrust builds SEO that feeds pipeline - not vanity metrics.
How is Upthrust different from other SEO agencies?
Three things set us apart. First, we optimise for six AI platforms - not just Google. Second, we measure success in demos booked and pipeline generated, not just rankings or traffic. Third, we give you real-time AI citation monitoring so you can see exactly when ChatGPT, Claude, or Perplexity recommends your brand - and track it improving month over month.
What does onboarding look like - can we start now?
Yes. Onboarding takes two weeks. Week 1: full technical audit, AI crawler access review, competitor gap analysis across all six platforms. Week 2: schema deployment, content audit, and quick-win implementation. Your first ChatGPT and Perplexity citations typically appear within 30 days of launch. Full AI visibility usually follows within 90 days.
How much does SEO cost and what pricing models do you offer?
Pricing is scoped to your goals, competitive landscape, and company size. We work with early-stage SaaS founders through to enterprise CMOs. Book a free 30-minute strategy call and we will give you a custom quote with a clear 120-day roadmap - no obligation.
Can you help us rank in AI tools like ChatGPT and Perplexity?
Yes - it is our core differentiator. We configure your site for AI crawlers, structure content so AI engines can extract and cite it, and deploy schema markup that increases citation rates by up to 28%. We then monitor citation frequency across ChatGPT, Claude, Perplexity, Google AI Overview, and Gemini every month - so you can see the progress.
What link-building strategies do you use for B2B SaaS?
We focus on authority-building that your buyers and Google both respect: digital PR, thought leadership placements, partner ecosystem content, and resource-based link acquisition. No link farms, no guest post mills, no paid placements. Every link is earned from publications your buyers actually read - and that AI platforms trust as citation sources.
Will SEO actually generate demos and MQLs for my SaaS product?
Yes - when done correctly. Traditional SEO chases rankings. Upthrust optimises your content to rank on Google, get cited by ChatGPT, and appear in Perplexity AI answers - so you capture buyers at every stage of their research journey, including the late-night ChatGPT session when they are comparing you to three competitors. Our B2B SaaS clients typically see qualified demo requests within 90 days of launch.
What is included in Upthrust's SEO services?
Technical SEO setup including AI crawler access (GPTBot, ClaudeBot, PerplexityBot), full schema implementation (FAQPage, HowTo, Article, Organisation), extraction-optimised content strategy, AI citation monitoring, a custom performance dashboard, monthly pipeline-focused reports, weekly account manager calls, and a 24-hour email response guarantee.
How long will it take for SEO to start showing results?
First ChatGPT and Perplexity citations: 30 days. Initial ranking improvements on Google: 60–90 days. Measurable demo and MQL impact: 90–120 days. Full SEO compounding - where organic becomes your lowest-CAC channel: 6–12 months. We report on all of these milestones monthly so you always know exactly where you stand.
How is SEO different from SEM (paid search)? Do I need both?
SEM buys immediate placement in search results. SEO earns it over time - and compounds. SEO typically delivers 3–5x better ROI over a 12-month period. Most growth-stage B2B SaaS companies benefit from running both: SEM for immediate demos while SEO builds and compounds in the background. We specialise in SEO but can advise on a combined strategy.
Do you only focus on traffic, or on actual revenue impact?
Revenue impact only. Every report we produce is tied to commercial targets: demos booked, MQL conversion rate, pipeline influenced, and cost per acquisition. We deliberately avoid reporting on impressions, session duration, or other vanity metrics unless you specifically ask.
Do you work with startups and enterprise SaaS companies?
Both. We have worked with pre-Series A founders building their first organic channel from zero, and with CMOs at 500-person companies looking to move beyond paid acquisition dependency. Our approach, reporting, and engagement model scales to fit your team and growth stage.