RENGE, Retro Shoot, TMD : Ethical, Vintage & Brand Identity
RENGE, Retro Shoot, TMD: Ethical, Vintage & Brand Identity
These three emerging fashion brands represented different positioning strategies within the fashion space.
RENGE (founded 2016 by Sheena Uppal) focuses on ethical surplus-fabric fashion with animal welfare impact. Retro Shoot explores vintage editorial aesthetic and period-appropriate color grading. TMD Fashion establishes brand identity through visual world-building.
Together, they demonstrate Swati's versatility across emerging fashion categories—ethical, vintage, and brand-positioning focused.
RENGE: Ethical Impact Storytelling
RENGE's narrative centers on surplus fabric rescue and animal welfare (401 dogs spayed, solar energy commitment). The visual language combines sustainable positioning with genuine social impact storytelling.
RENGE: Ethical Impact Storytelling
RENGE's narrative centers on surplus fabric rescue and animal welfare (401 dogs spayed, solar energy commitment). The visual language combines sustainable positioning with genuine social impact storytelling.
Retro Shoot: Vintage Editorial Aesthetic
Retro Shoot embraces vintage editorial photography—period-appropriate color grading, styling references, and nostalgic energy. The video becomes a love letter to vintage fashion and editorial aesthetics.
Retro Shoot: Vintage Editorial Aesthetic
Retro Shoot embraces vintage editorial photography—period-appropriate color grading, styling references, and nostalgic energy. The video becomes a love letter to vintage fashion and editorial aesthetics.
TMD Fashion: Brand Identity Film
TMD Fashion's film establishes visual brand identity—a distinctive visual world that will anchor all future brand communications. This is brand architecture through moving image.
TMD Fashion: Brand Identity Film
TMD Fashion's film establishes visual brand identity—a distinctive visual world that will anchor all future brand communications. This is brand architecture through moving image.
Design Thinking
We built distinct yet scalable visual systems for each brand—defining color, composition, motion, and typography. Each system was rooted in authenticity (real impact, true vintage references, clear positioning), not surface-level aesthetics. The result: confident, cohesive identities that can extend seamlessly across all future brand communication.
Design Thinking
We built distinct yet scalable visual systems for each brand—defining color, composition, motion, and typography. Each system was rooted in authenticity (real impact, true vintage references, clear positioning), not surface-level aesthetics. The result: confident, cohesive identities that can extend seamlessly across all future brand communication.
The Finished Product
The fashion anthology series demonstrated Swati's ability to work across emerging fashion categories with distinct positioning strategies. RENGE's ethical focus resonated with impact-conscious consumers, Retro Shoot established vintage editorial credibility, and TMD's brand identity film became the foundation for comprehensive visual communications. This trilogy reinforced Swati's positioning as strategic creative partner for emerging fashion brands.
The Finished Product
The fashion anthology series demonstrated Swati's ability to work across emerging fashion categories with distinct positioning strategies. RENGE's ethical focus resonated with impact-conscious consumers, Retro Shoot established vintage editorial credibility, and TMD's brand identity film became the foundation for comprehensive visual communications. This trilogy reinforced Swati's positioning as strategic creative partner for emerging fashion brands.
“As emerging brands, we needed films that established confidence and clarity about our positioning. Swati delivered three completely distinct creative approaches, each reinforcing what we stood for. That strategic thinking made the difference between 'nice video' and 'brand-defining communication.”
- Collective Emerging Fashion Brand Partners, 2023“As emerging brands, we needed films that established confidence and clarity about our positioning. Swati delivered three completely distinct creative approaches, each reinforcing what we stood for. That strategic thinking made the difference between 'nice video' and 'brand-defining communication.”
- Collective Emerging Fashion Brand Partners, 2023Next Projects
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